Hobby Lobby, the nationally recognized arts and crafts retailer, is marking a significant milestone in its Arizona expansion with the opening of its 24th store in the state. The new location is situated in The Village at Prasada, a bustling shopping center located at the southeast corner of Waddell Road and Loop 303 in Surprise, Arizona. The store occupies a spacious 55,000 square feet and is strategically positioned adjacent to other major retailers such as Burlington Stores and Dick’s Sporting Goods.
The opening of this new store is not just another ribbon-cutting event for Hobby Lobby; it represents a continued commitment to serving the communities of Arizona. Since 2006, Velocity Retail Group’s Dave Cheatham, in partnership with Riverway Retail’s Scott Shillings, has played a pivotal role in expanding Hobby Lobby’s footprint across the Phoenix metropolitan area. Their collaboration has seen the successful establishment of numerous Hobby Lobby locations, making the brand a familiar and cherished presence throughout the Valley.
Hobby Lobby’s roots in Arizona date back to its first store opening in the state. Over the years, the company has strategically chosen locations that cater to growing communities, ensuring that each store serves as a hub for arts and crafts enthusiasts, DIYers, and home decorators. The company’s success in Arizona can be attributed to its ability to identify key growth areas, such as the northwest Valley, where residential development has been booming.
“The new Hobby Lobby location in Surprise is a testament to the strong residential growth in the area,” said Dave Cheatham of Velocity Retail Group. “This expansion supports the development of The Village at Prasada shopping area and is a welcome addition to the city of Surprise. The community has shown tremendous growth, and we’re excited to bring Hobby Lobby’s vast selection of products to meet the needs of this vibrant and expanding population.”
The Village at Prasada itself is a prime example of modern retail development, boasting over 700,000 square feet of shopping space. The center is a one-stop destination for shoppers, featuring a mix of name-brand retailers and a diverse restaurant row. Alongside Hobby Lobby, customers can explore stores like Kohl’s, TJ Maxx, Marshall’s, Ross, HomeGoods, Floor & Décor, and Sprouts Farmers Market, among others. This blend of retail options makes The Village at Prasada a key shopping and dining destination in the northwest Valley.
The involvement of Western Retail Advisors, representing the landlord—an entity controlled by Simon CRE—in the leasing of the shopping center, underscores the collaborative efforts behind the development of The Village at Prasada.
For Velocity Retail Group, the completion of this transaction is part of a broader pattern of success in the big-box retail market. The firm has established itself as a leader in big-box leasing and sales, consistently delivering results for its clients. This latest project with Hobby Lobby is just one of many significant deals that Velocity Retail Group has completed, and the firm remains committed to supporting the growth of its retail partners.
Hobby Lobby’s expansion in Arizona reflects the company’s broader strategy of growth in key markets across the country. With a reputation for offering a wide array of products—from home décor to seasonal items—Hobby Lobby continues to be a go-to destination for shoppers looking for quality and variety. The new store in Surprise is expected to follow in the successful footsteps of its predecessors, serving the community with the same dedication and excellence that has become synonymous with the Hobby Lobby name.
As Hobby Lobby opens its doors at The Village at Prasada, the company not only celebrates its 24th location in Arizona but also strengthens its connection with the local community. The new store is set to become a staple for residents in the northwest Valley, offering a shopping experience that is both convenient and comprehensive.