HEATHER OBLANDAssociate | Accounting SpecialistCONTACT INFOCell: 602-682-8158BIOGRAPHYHeather Obland brings nearly two decades of accounting expertise to Velocity Retail Group, specializing in full-charge bookkeeping, payroll, inventory control, and commission payouts. With experience across retail, restaurants, and e-commerce, she excels at streamlining workflows and implementing process improvements to boost efficiency and accuracy. Throughout her career, Heather has…
HUNTER KONECNYSenior Associate | AccountingCONTACT INFOCell: 602-682-8158BIOGRAPHYHunter Konecny brings a strong background in accounting, financial analysis, and business management to Velocity Retail Group. As Accounting Manager at Good Times Plumbing & Restoration, he built and oversaw comprehensive accounting systems covering general ledgers, payroll, accounts receivable, and tax reporting, ensuring accuracy and GAAP compliance. His leadership…
NICHOLAS LAWSenior Associate GIS & Research AnalystCONTACT INFOCell: 602-682-8157BIOGRAPHYWith a background in Urban Planning, research design, statistical analysis and graphic design, Nick conducts data visualization and provides visual materials to aid clients in their real estate location decisions. He is passionate about using cutting edge technology and software to provide detailed visual materials for Velocity…
REBECCA PALACIOSenior Associate | Business ManagerCONTACT INFOOffice: 602-682-8145BIOGRAPHYRebecca Palacio is a seasoned operations and business management professional with a diverse background in commercial real estate and property management. At Velocity Retail Group, she plays a key role in driving operational efficiency and supporting the firm’s strategic initiatives. Her expertise spans office operations, accounting, financial analysis,…
DEVONA HADDOCKDirector of Property ManagementCONTACT INFOCell: 602-682-8148BIOGRAPHYDevona brings more than thirty years of experience in the commercial real estate and property management arena to the clients of Velocity Management Services. With an extensive background in all facets of asset and property management including leasing, repositioning, operations, property disposition, and customer relations she brings a wealth…
ROBERT CERRONEAssociate Vice President | Director of MarketingCONTACT INFOCell: 602-682-8110BIOGRAPHYRobert Cerrone has over two decades of experience in the arena of marketing, advertising, print and digital media, social media, web development, and graphic design. His extensive background is critical to our clients when preparing materials for real estate committee packages, marketing properties and designing brochures.…
RYAN LANEAssociateCONTACT INFOCell: 971-777-0669BIOGRAPHYRyan Lane is an Associate on The Gast Team at Velocity Retail Group helping guide a +6 million-square-foot retail portfolio across Greater Phoenix. Since joining the industry in 2023, he has worked with various Landlords and national Tenants. He pairs in-depth demographic analysis with tenacious prospecting and clear-headed lease negotiations to attract…
PARKER JONESAssociateCONTACT INFOPhone: 602-682-8182BIOGRAPHYParker Jones is a young professional in the Retail Real Estate Brokerage sector, earning recognition for his dedication and expertise. With a self-starting attitude and drive, he has become a valuable member of the Gast Team at Velocity Retail Group. He began working with Velocity Retail Group in 2021 and quickly grew…
VICTOR MORENOAssociateCONTACT INFOPhone: 602-682-8181BIOGRAPHYVictor Moreno works closely with Dave Cheatham and Darren Pitts on retail tenant representation, site selection, and development assignments throughout Arizona and select national markets. He supports both emerging brands and established national retailers on expansion initiatives, helping identify opportunities and evaluate sites that align with client growth strategies. He is involved…
BRET OLSONAssociateCONTACT INFOPhone: 602-682-8135 Mobile: 480-848-9485BIOGRAPHYWhether working with a Fortune 500 retailer or a single unit store operator, Bret Olson’s goal is to strategically create a market strategy that provides maximized brand recognition and store profitability for each location. Success comes from helping his client’s business become a household name. Calling on his 15 years…









